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Business Culture in Sweden
Find out about doing business in Sweden, business culture in Sweden and Sweden business etiquette. Learn about Sweden business ethics, Sweden business travel, Sweden business customs, Sweden business communication and Sweden business practices. Discover business customs in Sweden, Sweden business negotiations, Sweden business gifts and Sweden business protocol. Receive latest information on Sweden business meetings, Sweden business dress and the use of business cards in Sweden. Get practical tips on business relationships in Sweden, business greetings in Sweden and much more.
Business Customs and Protocol in Sweden
First names should be used only if you know the person quite well. Always use the last names. Leave it up to your host to switch to the first name basis. Younger business people are more likely to switch to a first-name basis.
If you know your counterpart's title you should use it. In business environment the title Directör is the most common. In general, titles are not widely used among business people. Academic titles (Doctor, Professor, etc), on the other hand, are used commonly.
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Business Protocol in Sweden
- Physical contact (such as touching, backslapping, putting your arm around someone) should be avoided.
- Physical space is treated with respect. Business participants will sit apart from each other by four to six feet.
- Avoid bragging and exaggeration. Overly enthusiastic behavior will not impress your host.
- It is polite to stand when a woman enters a room or when talking to a woman when she is standing.
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Doing Business in Sweden
Large organizations suffer from a considerable degree of bureaucratism. It is not that the employee has become an automaton, but that the courage and pleasure of risk taking have been minimized. Certain levels of middle and lower Swedish management may find it safer not to decide at all, rather than make the wrong decision.
Once all proposals have been clarified, decisions will generally be prompt. It is not a good idea to press for greater speed. Only if deadlines make performance critical is it proper to advise the Swedes that an answer is required. This rule becomes less rigid if a good relationship has been established. In that case, a casual inquiry of the key contact is acceptable.
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