Business Culture in Korea



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Business Culture in Korea

Image Find out about business culture, protocol, customs and business etiquette in Korea. Learn about doing successful business in Korea, marketing, corporate structure, negotiating, establishing connections and finding your partner. Receive latest information on Korea business organization, manners, building relationship, correspondence and traditions. Get practical tips on meeting protocol, business entertainment, communication, social customs and much more.

Business Meetings and Negotiations in Korea

Image Business cards should be exchanged before beginning negotiations. Use both hands, or right hand only, to present and take cards. It is also appropriate to place cards on the table in front of you. Do not present business cards written in Japanese. Address your hosts by their family name, which comes first, not last. It is also appropriate, and can be easier for the American, to address someone by their title. Many Koreans have similar family names. Do not be surprised if every second name is Lee or Kim. This can become confusing when one is surrounded by new faces. Good opening conversations are Korean culture, sports or family. Avoid discussing politics, Japan and North Korea. ... » » » MORE

Business Entertainment and Gift-giving in Korea

Image Business entertaining in Korea is vital in establishing rapport, mutual trust and understanding. Entertaining plays a major role in building relationships in a country where friendships are more highly valued than business efficiency. How you are entertained depends on the length of your visit. Always accept overtures to socialize. Make your preferences known, and the Korean host will usually try to accommodate your wishes. Refreshments will automatically be served when you call on someone at their office. Accept whatever is served. Regardless of where you are entertained, you will probably end your evening in a KISAENG house, a nightclub or restaurant serving traditional Korean cuisine. ... » » » MORE

Building Business Relationship in Korea

Image In Korea there is also an important sense of respect for group harmony. One of the things that is common to Koreans is a very strong sense of harmony in human relationships. There is a word in Korean, Inhwa, a concept that incorporates both loyalty on the part of employees, and a sort of paternalistic concern and behavior on the part of employers toward their workers. You want to have harmony, and at the same time you want to protect your employees. Koreans are very loyal. They are more loyal to one another in personal relationships than they are to larger groups, but as an example, in many large Korean organizations, if you have an employee working under you who isn't married, you may feel a certain degree of responsibility to help that person find a suitable mate. There are very strong bonds, and a sense of caring for employees. Employees in a large Korean organization will often meet together the first day of work, often April 1st. They go through it in initial orientation programs together where they learn the company song and the company philosophy. They will become deeply ingrained in the company's protocols and values and mission. Once in a large organization, Koreans feel a strong sense of loyalty to one another. That is sometimes hard for Americans to understand. Koreans are less likely to jump around from one employer to another. There is a much greater sense of lifetime employment with one company. ... » » » MORE


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