Business Culture in India



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Business Culture in India

Image Find out about business culture, protocol, customs and business etiquette in India. Learn about doing successful business in India, marketing, corporate structure, negotiating, establishing connections and finding your partner. Receive latest information on India business organization, manners, building relationship, correspondence and traditions. Get practical tips on meeting protocol, business entertainment, communication, social customs and much more.

Business and Culture in India

Image There are two major, typical miscalculations U.S. corporations tend to make when they approach the Indian market. First, they tend to feel that because culture is intangible and it does not show itself in the bottom line, they do not need to waste their time on that issue. Second, they may think that culture is like marketing or finance: you learn about culture in India in a four or eight hour session and that is all you need to know. Then you are free to continue with your job since you are adequately sensitized to the culture. It is important to really appreciate Indian culture. The main reason for this is that if conflict arises, it will give them a much better perspective on understanding the source of the conflict and resolving it. Still, many U.S. businesses tend to put everything in a "black box." If a problem occurs, for example, with castes or religion, here are the solutions _ one, two, three, four. In reality, it is not as simple as that. If foreign visitors can learn to appreciate cultural issues and understand the cultural background of their Indian partner, then they will have a much better understanding of the general problems which arise in doing business. They will be able to look at a problem and consider all the variables that are affecting the particular situation, and then go about and seek a solution for it. ... » » » MORE

Business Meetings and Negotiations in India

Image Building a relationship and establishing a rapport with your negotiating partner are the keys to success. Social conversations take time. Many Westerners become impatient and start discussing business. "The man who speaks first loses" is an Indian phrase that illustrates the importance of waiting to discuss business. Let your Indian counterpart begin the business discussions. Business in India is accompanied by a lot of courtship. Your counterparts will treat you like a guest of honor, take you to dinner, entertain you, and so on. They may even give you expensive gifts. Their goal is for you to feel indebted to them. Then, during business meetings, they can use this to exercise additional pressure on you. Be aware of this technique and be polite but firm in your position. ... » » » MORE

Business Customs and Protocol in India

Image Indians are habitually late to appointments and do not mind if a foreigner is up to fifteen minutes late. It is advisable to be relatively prompt to the first meeting. Traffic delays are the most common excuse. In early encounters, use formal titles, such as Mr., Mrs., or Dr., and family names, particularly if the person is older or senior in rank. Once you have gotten to know someone or feel comfortable, you may indicate that you would like to be called by your first name. Most Indians will invite you to use their first names, but it is best to wait for the invitation. Significantly older or senior business people or government ministers should always be referred to by their formal title and family name. Middle or junior level Indian staff refer to their superiors by "Sir" or "Madam", and may use this manner to address you. ... » » » MORE


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