Business Culture in Brazil

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Business Culture in Brazil

Image Find out about business culture, protocol, customs and business etiquette in brazil. Learn about doing successful business in brazil, marketing, corporate structure, negotiating, establishing connections and finding your partner. Receive latest information on brazil business organization, manners, building relationship, correspondence and traditions. Get practical tips on meeting protocol, business entertainment, communication, social customs and much more.

Doing Business in Brazil

Image Expect to invest a considerable amount of time developing good rapport and a pleasant, relaxed relationship before discussing business. Establishing an atmosphere of trust is a precondition to a successful business relationship. Good topics are football (soccer), Brazilian history, literature and places to visit as well as information about your home town and region. You will probably need two or three visits to the country before you can expect to do serious business. Like other Latin Americans, Brazilians value deep, long-lasting relationships. ... » » » MORE

Social Customs in Brazil

Image Contacts in Brazil are very important. Everyone has networks. Your network extends into your friend's network. Your contacts will try to have anything done for you. It's part of the culture that Brazilians like to create relationships. It is surprising how quickly they try to become close friends, it can be awkward for a North American who tends to develop friendships on a more selective basis. Though Brazilians are very open when it comes to developing friendships, these friendships are not always that much of a commitment. Those who we in the US may consider an acquaintance, a Brazilian will say: This is my friend. ... » » » MORE

Business Customs and Protocol in Brazil

Image In a meeting, shake hands with and greet each person individually; never walk in and acknowledge everyone all at once. If you know the order [of status] then shake hands from highest to lowest. Have as many documents as possible translated before you get there. It's an insult to confuse Portuguese and Spanish in Brazil. (Remember Brazilians speak Portuguese.) Always be on time for an appointment but expect to wait. They're always 10-15 minutes late. Be patient with business-related delays. Expect many interruptions [during meetings], especially at the higher levels. Offices are shared except at the most senior level, so visitors shouldn't be put off if someone does not have a private office since that's not an indication of status. ... » » » MORE





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